What do you actually produce, and why?

A myth that holds back many a business person and their business is the idea that he or she (or his or her company) produces one product, which we’ll call ‘Product X’, and that, therefore, is what their company is for.

Well, is it? After all, nobody reads their email any more, do they? Maybe, maybe not...

Introduction to the basics of marketing, covering 'What is marketing', 'Identify your market', 'Marketing is more than advertising' and 'Know what you want your prospects to do'.

How many times have you gone to sleep at night, swearing you'll go to the gym in the morning, and then changing your mind just eight hours later because when you get up, you don't feel like exercising? While this can happen to the ...

Cutting some forms of spending can be a big mistake...