Sales & Marketing

Well, is it? After all, nobody reads their email any more, do they? Maybe, maybe not...

Introduction to the basics of marketing, covering 'What is marketing', 'Identify your market', 'Marketing is more than advertising' and 'Know what you want your prospects to do'.

Getting customers in your site should always be ranked as high as the importance of the quality and the excellence of the product and the services you provide. They should go...

The top 14 ways to make attendance at your event a no-brainer.

Cutting some forms of spending can be a big mistake...

If you have a consumable, repeat-sale product or service, set up a regular monthly, quarterly, semi-annual or annual contact strategy, based on testing. For our purposes here, let’s assume that you have a product that...

This section you could call the make-it or break-it section. Of all parts of your advertising, the Headline is absolutely the most important piece to the puzzle...

A recent study of New Zealand's Top 100 Companies by Web Rank Ltd has  revealed that every single one of New Zealand's leading companies have web sites that sabotage their ability to be found by  Internet users...

Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and...

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you...